Alaska and wedding rings. These two things probably don’t always go together, especially to form a company, but for Groove Life, it did. Our founder, Peter Goodwin, needed a wedding band that was on par with his other adventure/work gear. Groove Life was first thought of on the banks of the famous Moraine Creek in Alaska. While raising four young kids, building an adventure lodge, and running his guiding business, Peter worked nights for eight months perfecting the Groove Life silicone ring design. His focus? Finding the best materials and developing functional designs with an unlimited warranty. Groove Life was kickstarted in December 2015 and has grown to be the industry leader for active, adventurous people needing high quality products that match their lifestyle.